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Lot 49 Signed Paul Rand IBM Rebus Lithograph Poster
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Item/Description: Original, iconic IBM rebus lithograph poster on board signed by the artist, Paul Rand and gifted and dedicated to his friend, Lou Pauchaud. The word rebus comes from the Latin res (thing) and denotes representation of names, words and phrases by images, figures or letters. Whimsical depiction of three symbols to represent the IBM company: a wide eye, a bee and the letter M. In white type face the symbolism of each is explained: the eye for perception, insight and vision; the bee for industriousness, dedication and perseverance and the M for motivation, merit and moral strength. All qualities attributed to the honorable employees of IBM. Artist's signature, dedication and date lower right reads: "for my partner, Lou Pauchaud, 4.28.91 Paul Rand."
Paul Rand, born Peretz Rosenbaum, was essentially self taught, starting to draw at age three. He attended Pratt Institute, Parsons School of Design and would go on to teach at Cooper Union and Yale University. Rand played a pivotal role in shaping the visual identity of American advertising and branding in the 20th Century, turning advertising into modernist art. In 1956, Rand was hired by IBM to help shape the company’s global brand and design their logo. He would work for IBM for the next three decades creating some of his most famous designs including the Eye-Bee-M rebus, campaigns for Westinghouse and Cummins and creating the ABC, UPS and NeXT logos.
Material: Lithograph Poster Paper on Board
Dimensions: Image size: Height: 22"; Width: 15".
Condition: Signs of age, use, and wear including creases top right and left. Discoloration and rippling to lower corners. Water staining to lower portion visible en verso in last image.
Age: 1981
Provenance: Private Estate of Lou Pauchaud (a close personal friend of Rand)
Shipping: $65 Standard (within Continental US) provided In-House. Shipping method is determined by item size, type, fragility and specific characteristics. Shipping and handling costs are calculated based on average carrier rates, delivery distance and packing complexity. PLEASE NOTE: All orders over $500 will require shipping insurance to be paid by the buyer. A fee of $1.50 per $100 of coverage will be added to your shipping and handling cost(s). International Bidders: Please email admin@taurusauctions.com for a shipping quote to your country. Condition Reports: Please see all photos and read entire description before requesting condition reports. Please contact us before bidding if you require additional photos or have any questions regarding condition. Email admin@taurusauctions.com for all condition reports. See all Terms and Conditions prior to bidding.
Paul Rand, born Peretz Rosenbaum, was essentially self taught, starting to draw at age three. He attended Pratt Institute, Parsons School of Design and would go on to teach at Cooper Union and Yale University. Rand played a pivotal role in shaping the visual identity of American advertising and branding in the 20th Century, turning advertising into modernist art. In 1956, Rand was hired by IBM to help shape the company’s global brand and design their logo. He would work for IBM for the next three decades creating some of his most famous designs including the Eye-Bee-M rebus, campaigns for Westinghouse and Cummins and creating the ABC, UPS and NeXT logos.
Material: Lithograph Poster Paper on Board
Dimensions: Image size: Height: 22"; Width: 15".
Condition: Signs of age, use, and wear including creases top right and left. Discoloration and rippling to lower corners. Water staining to lower portion visible en verso in last image.
Age: 1981
Provenance: Private Estate of Lou Pauchaud (a close personal friend of Rand)
Shipping: $65 Standard (within Continental US) provided In-House. Shipping method is determined by item size, type, fragility and specific characteristics. Shipping and handling costs are calculated based on average carrier rates, delivery distance and packing complexity. PLEASE NOTE: All orders over $500 will require shipping insurance to be paid by the buyer. A fee of $1.50 per $100 of coverage will be added to your shipping and handling cost(s). International Bidders: Please email admin@taurusauctions.com for a shipping quote to your country. Condition Reports: Please see all photos and read entire description before requesting condition reports. Please contact us before bidding if you require additional photos or have any questions regarding condition. Email admin@taurusauctions.com for all condition reports. See all Terms and Conditions prior to bidding.
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