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Lot 48 Signed Paul Rand IBM 75 Lithograph Poster
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Item/Description: Original, dramatic signed Paul Rand lithograph poster is a reprint of the artist's iconic IBM 75 design, originally created in 1975. Confetti-like vibrant colors against a striking black background with a large 75 in the center. Artist signature and dedication lower left: Paul Rand, Gordon Pauchaud. This work was gifted by the artist to the artist's friend.
Paul Rand, born Peretz Rosenbaum, was essentially self-taught. Though he would go on to attend Pratt Institute, Parsons School of Design, and Yale University. Rand played a pivotal role in shaping the visual identity of American advertising and branding in the 20th Century, turning advertising into modernist art. In 1956, Rand was hired by IBM to help shape the company’s global brand and design their logo. He would work for IBM for three decades creating some of his most famous designs including the Eye-Bee-M rebus, campaigns for Westinghouse and Cummins and creating the ABC, UPS and NeXT logos.
Material: Offset Lithograph on Poster Paper
Dimensions: Image size: Length: 22"; Width:15"
Condition: Signs of age, use, and wear including creases top right and left. Discoloration and rippling to lower corners. Water staining to lower portion visible en verso in last image.
Age: 1989
Provenance: Private Estate of Lou Pauchaud (a close personal friend of Rand)
Shipping: $65 Standard (within Continental US) provided In-House. Shipping method is determined by item size, type, fragility and specific characteristics. Shipping and handling costs are calculated based on average carrier rates, delivery distance and packing complexity. PLEASE NOTE: All orders over $500 will require shipping insurance to be paid by the buyer. A fee of $1.50 per $100 of coverage will be added to your shipping and handling cost(s). International Bidders: Please email admin@taurusauctions.com for a shipping quote to your country. Condition Reports: Please see all photos and read entire description before requesting condition reports. Please contact us before bidding if you require additional photos or have any questions regarding condition. Email admin@taurusauctions.com for all condition reports. See all Terms and Conditions prior to bidding.
Paul Rand, born Peretz Rosenbaum, was essentially self-taught. Though he would go on to attend Pratt Institute, Parsons School of Design, and Yale University. Rand played a pivotal role in shaping the visual identity of American advertising and branding in the 20th Century, turning advertising into modernist art. In 1956, Rand was hired by IBM to help shape the company’s global brand and design their logo. He would work for IBM for three decades creating some of his most famous designs including the Eye-Bee-M rebus, campaigns for Westinghouse and Cummins and creating the ABC, UPS and NeXT logos.
Material: Offset Lithograph on Poster Paper
Dimensions: Image size: Length: 22"; Width:15"
Condition: Signs of age, use, and wear including creases top right and left. Discoloration and rippling to lower corners. Water staining to lower portion visible en verso in last image.
Age: 1989
Provenance: Private Estate of Lou Pauchaud (a close personal friend of Rand)
Shipping: $65 Standard (within Continental US) provided In-House. Shipping method is determined by item size, type, fragility and specific characteristics. Shipping and handling costs are calculated based on average carrier rates, delivery distance and packing complexity. PLEASE NOTE: All orders over $500 will require shipping insurance to be paid by the buyer. A fee of $1.50 per $100 of coverage will be added to your shipping and handling cost(s). International Bidders: Please email admin@taurusauctions.com for a shipping quote to your country. Condition Reports: Please see all photos and read entire description before requesting condition reports. Please contact us before bidding if you require additional photos or have any questions regarding condition. Email admin@taurusauctions.com for all condition reports. See all Terms and Conditions prior to bidding.
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