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Lot 47 Artist Signed Paul Rand '90 B. Franklin IBM Poster
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Item/Description: Original, iconic offset lithograph by legendary modernist American graphic designer and art director, Paul Rand (American, 1914-1996). Commissioned by IBM, the work was created to celebrate 200 years of the genius of inventor, Benjamin Franklin: 1790-1990. One in a series of lithographs printed in several different colors. Signed by artist in blue pen lower right, above printed signature. Printed by Mossberg & Co., South Bend, IN
Paul Rand, born Peretz Rosenbaum, was essentially self taught. Though he would go on to attend Pratt Institute, Parsons School of Design and Yale University. Rand played a pivotal role in shaping the visual identity of American advertising and branding in the 20th Century, turning advertising into modernist art. In 1956, Rand was hired by IBM to help shape the company’s global brand and design their logo. He would work for IBM for three decades creating some of his most famous designs including the Eye-Bee-M rebus, campaigns for Westinghouse and Cummins and creating the ABC, UPS and NeXT logos.
Material: Poster Paper
Dimensions: Image size: Height: 16 1/4"; Width: 9"
Condition: Good. Free of rips and tears. Signs of age, use and wear including surface creases, some surface dirt along left side.
Age: 1990
Provenance: Private Estate of Lou Pauchaud (a close personal friend of Rand)
Shipping: $18 Standard (within Continental US) provided In-House. Shipping method is determined by item size, type, fragility and specific characteristics. Shipping and handling costs are calculated based on average carrier rates, delivery distance and packing complexity. PLEASE NOTE: All orders over $500 will require shipping insurance to be paid by the buyer. A fee of $1.50 per $100 of coverage will be added to your shipping and handling cost(s). International Bidders: Please email admin@taurusauctions.com for a shipping quote to your country. Condition Reports: Please see all photos and read entire description before requesting condition reports. Please contact us before bidding if you require additional photos or have any questions regarding condition. Email admin@taurusauctions.com for all condition reports. See all Terms and Conditions prior to bidding.
Paul Rand, born Peretz Rosenbaum, was essentially self taught. Though he would go on to attend Pratt Institute, Parsons School of Design and Yale University. Rand played a pivotal role in shaping the visual identity of American advertising and branding in the 20th Century, turning advertising into modernist art. In 1956, Rand was hired by IBM to help shape the company’s global brand and design their logo. He would work for IBM for three decades creating some of his most famous designs including the Eye-Bee-M rebus, campaigns for Westinghouse and Cummins and creating the ABC, UPS and NeXT logos.
Material: Poster Paper
Dimensions: Image size: Height: 16 1/4"; Width: 9"
Condition: Good. Free of rips and tears. Signs of age, use and wear including surface creases, some surface dirt along left side.
Age: 1990
Provenance: Private Estate of Lou Pauchaud (a close personal friend of Rand)
Shipping: $18 Standard (within Continental US) provided In-House. Shipping method is determined by item size, type, fragility and specific characteristics. Shipping and handling costs are calculated based on average carrier rates, delivery distance and packing complexity. PLEASE NOTE: All orders over $500 will require shipping insurance to be paid by the buyer. A fee of $1.50 per $100 of coverage will be added to your shipping and handling cost(s). International Bidders: Please email admin@taurusauctions.com for a shipping quote to your country. Condition Reports: Please see all photos and read entire description before requesting condition reports. Please contact us before bidding if you require additional photos or have any questions regarding condition. Email admin@taurusauctions.com for all condition reports. See all Terms and Conditions prior to bidding.
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